2. Tales of Whoa and the Psychology of Customer
Satisfaction
What do customers want, anyway? The answer to this question
need not be a mystery. As important as it is to deliver results
that meet requirements and are delivered on time and within
budget, it can be even more important to focus on how you treat
your customers. Strikingly often, it is this human element of
service delivery that has the greatest impact on whether customer
satisfaction is at the top of the scale or slithering toward the
bottom.
Drawing from my psychology background, research, and extensive
experience working with both providers and customers, I’ll offer
insight into the customer perspective and describe policies and
practices that help to generate a high level of customer
satisfaction.
Related resources:
My book, Managing Expectations
My book, Communication Gaps and How to Close Them
Articles on managing customer
expectations and strengthening customer relations
Articles in Perceptions &
Realities newsletter
3. The Black Hole and the Art of Managing
Customer Expectations
Sometimes, your customers’ expectations of you seem
unreasonable. And sometimes, your expectations of them seem just
as unreasonable (in their eyes, that is). The problem is that
these mismatched expectations can lead to misunderstandings,
frayed nerves, and ruffled feathers. More seriously, they often
lead to flawed software, failed projects, and a drain on
productivity, budgets and resources.
Expectations are difficult to control and impossible to turn
off. But by understanding the vital role they play, you can do a
better job of managing them, and in the process, dramatically
improve the quality, impact and effectiveness of your services.
In this serious, yet light-hearted presentation, I’ll offer
information and recommendations useful for anyone who wants to
manage expectations and deliver superior service. I’ll address
such issues as building a strong foundation, communicating with
care, avoiding conflicting interpretations, and understanding the
customer's perspective. My stories, ideas and advice will help
you become a successful Expectations Manager.
Related resources:
My book, Managing Expectations
My book, Communication Gaps and How to Close Them
Articles on customer
satisfaction and client relations
Articles in Perceptions &
Realities newsletter