A Handbook on How to Write a Handbook
How to Profit (Quickly!) by Writing a Handbook: A
A 48-page eBook in pdf format
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ABOUT THIS HANDBOOK
Several years ago, I wrote a handbook called
How to Establish Service Level Agreements,
which I adapted from one of my seminars. I knew there was a need
for information on this subject, but I vastly underestimated the
extent to which this SLA handbook would lead to demand for
my seminars, presentations and consulting work.
What is a handbook? I use the term to describe a document that
provides concrete information on how to (and how not to) carry
out a particular task, achieve a particular goal, undertake a
particular activity, learn a particular process, develop a
certain skill, or the like. A handbook features case studies,
examples, guidelines, directions, recommendations and lessons
learned, with information structured as concise, easy-to-grasp
My SLA handbook leads people to recognize me as an expert who can help
them address their SLA challenges, and a handbook that you write
can do the same for you. As a result, the profit in
the above title refers not to sales of your handbook but to the
profitable work that it can generate for you.
The amazing thing about my SLA handbook is how little time and
effort it took to write it, compared with my experiences in
writing several full-scale books.
I've written this How to Profit handbook to share what I've
learned so that you can write your own handbook and achieve
similar results. My objectives are:
- To provide tips, techniques, guidelines and recommendations to
help you plan, write, market and profit from your own handbook(s)
- To use this very handbook to illustrate the tips,
techniques, guidelines and recommendations that I describe.
Here's the table of contents:
1. Handbooks: Why Bother?
Objectives of this handbook
What is a handbook, anyway?
Who is this handbook for?
Ten proven benefits of creating a handbook
Case study of a profit-generating handbook
Frequently asked questions about handbooks
2. Producing a Quality Handbook
Selecting a delectable topic
Criteria for a Buy-me! Buy-me! title
Whipping out an outline
Creating compelling content
Using feedback to make it better
Making your handbook a snap to use
The physical pieces and parts of the handbook
3. Money Matters
Costs to produce your handbook
Pricing your handbook
4. Generating and Filling Orders
Marketing and promoting your handbook
Also check out these books and ebooks:
Presentation Skills for Technical Professionals: Achieving Excellence
Changing How You Manage and Communicate Change: Focusing on the Human Side of Change
Managing Expectations: Working with People Who Want More, Better, Faster, Sooner, NOW!
Communication Gaps and
How to Close Them
How to Establish Service Level Agreements
40 Frequent Feedback-Gathering Flaws and How to Fix Them
How to Survive, Excel and Advance as an Introvert
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